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Marketing and customer analytics
Successful marketing starts with the right data because at the end of every subscriber, follower and fan is a person with their own preferences. As sensitivity to marketing noise increases, the importance of sending relevant and well-timed marketing becomes even more critical.
Campaign Commander Customer Intelligence solves the data challenge for marketers by providing SaaS Customer Intelligence that’s integrated into email, mobile and social campaign management. Designed specifically for the needs of online marketing managers, Campaign Commander features an easy-to-use interface where marketers can analyze their client data using drag and drop features.
Behind the product interface sits a proprietary columnar database that analyzes millions of client records in seconds. Instantly and without reliance on IT, marketers can explore detailed profile data including purchase behaviour and responsiveness to past campaigns. As soon as new customer segments are identified, they can instantly be labelled and exported for use in new marketing campaigns.
Using Campaign Commander, processes that used to take days or even weeks are reduced to minutes and seconds. Marketing teams are empowered with the visibility and insight needed to build timely and targeted campaigns that deliver results.
Marketers can now:
• Test and adapt campaign strategies in real-time
• Independently create new data sets
• Explore multiple scenarios to identify optimal cross-sell and up-sell potential
• Gain immediate visibility into the highest opportunity segments.
• Develop new frequency, engagement, win-back, loyalty and retention strategies